Books

Loyd & Co. Press

Ideas with a longer shelf life.

Long-form works from the Loyd & Co. platform on ownership, capital, and the future of financial services.

ForthcomingJarryd Loyd

Ownership Over Endorsements: The New Playbook for Athlete Enterprise

A framework for translating elite performance into enterprise value — equity structures, ownership models, and the institutional discipline athletes need to build businesses that outlast the game.

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ForthcomingLoyd & Co. Research

The Enterprise Athlete

Data, case studies, and strategy on the rise of the athlete-owner — drawing on the platform’s work across venture building, private credit, and athlete partnerships.

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ForthcomingThe Loyd & Co. Platform Team

Patient Capital: Building Financial Infrastructure for the Next Century

Inside the design of Genysys and the broader Loyd & Co. ecosystem — how lending, banking, wealth, and capital markets converge into a single operating system.

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