Team
Leadership
Loyd & Co and Genysys Capital are led by experienced operators and institutional advisors.
Jarryd Loyd
Founder & Managing Partner
Jarryd leads Loyd & Co and Genysys Capital with a focus on building enduring financial platforms at the intersection of institutional capital and athlete enterprise. His approach combines disciplined investment strategy with deep operational expertise across sports, media, and capital markets.
Jewell Loyd
Partner & Athlete Principal
WNBA Champion, Olympic Gold Medalist, and multi-time WNBA All-Star, Jewell is a founding partner in the Loyd & Co. ecosystem. As one of the world's premier professional athletes, she brings a unique perspective on building athlete-led enterprises, ownership, and long-term financial impact.
Organization
Platform Divisions
Investment & Capital Team
Private equity, structured credit, underwriting, capital stack design.
Strategic Advisory & Operator Network
Deep expertise across sports, media, and capital markets.
Investment Capital Deployed
Includes capital deployed and credit originations. As of Dec 1, 2025
Combined Economic Impact
Includes affiliated funds, partnerships, and originations