The Forge — Jewell Loyd’s Human Development Company
Loyd & Co. Team · October 2026 · Investment News
Founded by WNBA champion and Olympic gold medalist Jewell Loyd, The Forge is a human development company — built to unlock potential in athletes and the communities around them. Loyd & Co backs the venture as owners.
A Company Built on Development
The Forge is a human development company founded by Jewell Loyd — a WNBA champion, Olympic gold medalist, and one of the most accomplished players of her generation. Its premise is simple and durable: talent is universal, but development is not. The Forge exists to close that gap — building the people, not just the performance.
The company works with athletes and the communities around them, providing the development infrastructure that careers and lives are actually built on: mentorship, preparation, and the discipline of long-term growth.
Why It Fits the Thesis
Our firm was founded to move elite athletes from brand ambassador to enterprise owner. The Forge is that thesis applied directly to development itself — an athlete-founded enterprise that turns experience into infrastructure, and gives the next generation access to what champions had to build for themselves.
It is also the human layer of our sports portfolio. Leagues, teams, and franchises compound on talent; talent compounds on development. An investment in The Forge is an investment in the asset underneath every other asset we hold.
"Development is infrastructure. The work of building people compounds like any other asset."
Ownership, Not Endorsement
We back The Forge the way we back every venture in the portfolio: as owners, with a long holding period and respect for the founder's vision. Jewell built this company from a career's worth of knowledge about what development actually requires — and what happens when it is missing.
We are proud to be investors in The Forge, and proud that it carries the firm's founding conviction: people before products, impact before scale.
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